![]() ![]() Given the popularity of infographic use among nonprofit organizations in an online environment, these are significant gaps. No research was found by the researchers regarding how public relations professionals are applying traditional principles to the design of information graphics, nor how students can better prepare to work in a modern media environment. Thus, understanding how to correctly present data in visual form is imperative. Data visualizations are compelling to audiences, and “present the illusion of trustworthiness due to their visual nature and presentation of statistical information” (Toth, 2013, p. Effectively creating infographics requires an understanding of visual communication principles and for niche industries such as public relations, requires translating legacy principles to new forms of communication. Public relations firms are using the medium to build awareness of products and brands, provide information to shareholders, and increase the value of the brand or cause (Krum, 2013, p. In the contemporary mediascape that caters to low-attention spans, infographics have become hugely popular forms of communication. Infographics are design pieces that may include “data visualizations, illustrations, text, and images together into a format that tells a complete story” (Krum, 2013, p. Social media have transformed public relations education, forcing students to apply traditional public relations principles, such as transparency and clarity, to new forms of communications such as infographics. Keywords: infographics, public relations, visual communication, nonprofit organizations, public relations education, visual literacy SlideShare PDFĮducating students for the social, digital and information world: Teaching public relations infographic design Educating students for the social, digital and information world: Teaching public relations infographic design To this end, the study uses these findings to develop an initial set of practices for infographic design that can be implemented into current public relations education. This exploration illuminates the need for public relations education geared toward the social, visual, and data-driven environment. While the study is not intended to generalize, this snapshot of current practice is used to offer improvements in preparing public relations students for communication with information visualizations. Findings suggest that nonprofit organizations are not applying traditional public relations principles to their design of online information graphics, demonstrating difficulty in translating these principles to visual design, a skill that is becoming more important. The subjects of the study are nonprofit organizations’ online informational graphics ( N = 376) that have been released on Twitter. These two concepts were chosen because they apply to both traditional public relations practice and are also widely taught amongst contemporary infographics design experts. This study employs an exploratory content analysis of current public relations information graphics to examine variables within two concepts pertaining to public relations: transparency and clarity. Mortensen, Ph.D., University of South Carolina Abstract ![]()
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